A brand slides into your DMs. They ask your rate. Most creators guess — and undercharge. Get a defensible price range for your next sponsorship, in one minute.
Pick a platform first — formats change per platform.
Engagement = likes + comments + shares relative to views.
Pick a platform, format, followers & engagement
Never say your number first if you can help it. Ask "What budget did you have in mind for this?" — brands often open above your range. If pushed, open at your high number.
Charge for rights, not just reach. Usage rights and exclusivity are where creators lose the most money — a video the brand runs as an ad for six months is worth multiples of a single post. That's why they're line items here.
Your floor is a wall, not a suggestion. Below your floor, say no politely and leave the door open. Brands remember creators who respect their own price — and come back with better budgets.
Guidance based on typical market ranges — not financial or legal advice.
Every deal is negotiable. Your leverage is yours.
The scripts I use with brands — the reply templates, the counter-offer lines, and what to do when they say "we usually pay in product." Free, by email.
✦ Done — download the Negotiation Playbook here.